The American firm tried to seek out success in Brazil, however left the nation even earlier than the pandemic hit
Created within the Nineteen Sixties, within the metropolis of Columbus in america, the restaurant Wendy It has had meteoric development in North America. There, quick meals is in battle with Burger King and McDonald’s, two of the foremost manufacturers within the area.
In 2016, greater than 5 a long time after its founding, the restaurant lastly made its method to Brazil, opening some items in buying malls in São Paulo. Nevertheless, the group’s keep within the nation didn’t final lengthy and the corporate was compelled to shut its doorways.
Shortly earlier than the pandemic hit, in January 2020, Wendy’s exited the official state. On the time, there was no actual clarification for the tip of this excellent quick meals right here, however there was no scarcity of speculations amongst consultants on the topic. Competitors could, after all, be one of many causes.
Whereas massively standard in america, right here in Brazil the group couldn’t compete with McDonald’s and Burger King, which serve the identical sort of meals: French fries, hamburgers, comfortable drinks, nuggets, and ice cream, all collectively in the identical combo.
5 items have been opened throughout these 4 years of operation, however all of them have been closed. On the time, Wendy Consulting acknowledged that, sooner or later, it hopes to return to quick meals, which it sees as one of the promising markets on the earth. However this time with a brand new technique.
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What’s the largest quick meals restaurant chain on the earth?
A survey by QSR Journal in North America indicated that, surprisingly, Subway is the primary model within the sub. Regardless of its recognition, McDonald’s is ranked second.
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